Primarily based on research, brand thinking and design, this talk will explore the aesthetic and conceptual choices that went into designing the iconic logo and the identity of the Museum of Christian Art in Old Goa. In 2020, when the physical Museum underwent refurbishment, and its objects were being restored, a parallel project to re-visualise the Museums communication strategies was initiated. We will take a close look at the nuance of choices that went into making the MoCA Identity, the geographical and historical references and four centuries of cultural negotiations that translate into type, colour, layout, spacing and storytelling for a museum of the 21st century.

Nishant Saldanha is an artist who uses drawing, photography and writing as the core practices in his work. He studied art and design at Central Saint Martins, London before moving to California Institute of The Arts, Los Angeles where he majored in filmmaking. After working in the animation industry and being part of the independent comics community in America, he moved back to Goa to pursue an independent art practice. His best known work, Mr. Good Guy, is an award winning character driven comic with an experimental approach to form and visual storytelling. In Goa, Nishant also co-coordinates the Amche Mollem Citizen’s Campaign.Nishant recently contributed to the branding project of the newly reopened Museum of Christian Art, as a researcher and visual collaborator.

Date: Saturday, 9th March

Time: 4:00 PM IST/ 10:30 AM GMT

Online lecture on Zoom

Prior registration via https://docs.google.com/forms/d/e/1FAIpQLSeWI1FZq9FiT63ptHZGYXxpnOjPEn_T8hd6ewgHS4J9BdTM3w/viewform?usp=sf_link